Both Magento and WooCommerce have unique advantages and passionate support from their respective developer communities.
Many eCommerce stores launch using WooCommerce. A WordPress plugin, WooCommerce is an easy solution for smaller or inexperienced online retailers or businesses that started out blogging and later added eCommerce functionality. For those already using WordPress, WooCommerce is a logical first step towards ecommerce.
However, as your business needs grow, Magento offers some key advantages over WooCommerce. The most important difference between Magento and WooCommerce is that WooCommerce is a Wordpress plugin – adding eCommerce features to the venerable blogging platform – whereas Magento itself is the platform. Magento is built for the specific purpose of conducting online commerce ranging from basic to highly complex setups. Magento is arguably more secure than the Wordpress platform upon which WooCommerce functions. Plus, the Magento platform is specifically better suited for B2B implementations and progressive ERP integrations.
Concerns about security issues that are common with WordPress sites, the need for more robust administrative features and sophisticated reporting as well as deeper customization based on a solid and proven framework are strong indicators that an upgrade to Magento is in order.
Shoppers visiting larger e-commerce sites expect a flawless shopping experience. Magento’s ability to offer more complex product types, product relations, and detail customizations can help your business meet the needs of your shoppers in a more sophisticated way. In addition, Magento offers the ability for retailers to upsell, cross sell, and offer advanced coupon offers, encouraging additional sales.
One of the best features of Magento is its strong API layer, which allows Magento to connect to the complex systems required by larger e-commerce retailers. For example, unlike WooCommerce, Magento is fully capable of integrating with many ERP systems. There are a variety of ways this integration can be accomplished – ranging from commercially available extensions that support major ERP systems to third party services which leverage the Magento API, or through a custom integration, depending on your need for power and flexibility.
As your business expands, Magento’s robust core capabilities will provide a better infrastructure to help your company meet its business goals. From its out of the box features to its ability to integrate with a wide variety of extensions, Magento is capable of running large and complex e-commerce stores. If your business has reached a point at which you need to integrate your store with another system – whether it is a CRM, ERP, subscription system, rewards program, or even a patient portal – Magento is the strongest solution.
For help migrating from WooCommerce to Magento, contact us.